Mooby's
Relaunching Kevin Smith's Mooby's Popup Merch for Toronto activation
Case Study
Mooby's Ecommerce Transformation
Our team was tasked with redesigning the ecommerce website for Kevin Smith's Mooby's Popup in Toronto in partnership with MRG Live. The site was built on Square and needed a complete overhaul to improve user experience and increase sales.
Background
Mooby's, a fictional fast-food restaurant from Kevin Smith's films, came to life as a popup experience in Toronto. Our challenge was to create an online presence that matched the excitement of the physical event and drive merchandise sales.
The Challenge
The original website faced several critical hurdles that needed to be overcome:
Confusing Navigation
Users struggled to find products due to a lack of clear structure
Limited Product Range
Outdated and limited offerings resulted in low sales numbers
Poor User Experience
Checkout process was cumbersome and unintuitive
Lack of Social Integration
Missing social media integration reduced engagement opportunities
Our Solution
We developed a comprehensive e-commerce solution tailored to Mooby's unique needs:
Square Redesign
Redesigned Mooby's website on Square, enhancing user experience and enabling easy inventory management and order processing.
POS Integration
Seamlessly integrated with their Square POS and warehouse inventory system.
Intuitive Categorization
Worked closely with category managers to create user-friendly product categories for easy navigation.
Modern Design
Designed a clean, modern website that reflects Mooby's brand and enhances user experience.
Tock Reservation Integration
Integrated Tock reservation system to streamline booking process for popup events and special experiences.
Inventory Sync
Set up real-time inventory synchronization between online and in-store systems.
Kevin Smith
Creator, Mooby's
"The redesigned Mooby's website perfectly captures the essence of our popup experience. It's been a game-changer for our Toronto activation."