Squire John's
Transforming a 50-year legacy into a modern e-commerce powerhouse
Background
Squire John's is a winter sports retailer with over 50 years of experience in Collingwood, Ontario. With a well-established brick-and-mortar store, they recognized the need to expand their reach by building a strong online presence. The COVID-19 pandemic further highlighted this necessity, as their existing digital catalogue lacked checkout and digital payment capabilities, forcing them to process payments by phone.
The Challenge
Squire John's faced several challenges in their transition to e-commerce:
No prior experience with e-commerce
Needed guidance on setting up an online store
Required assistance with website design and creating intuitive product categories
Recently upgraded to Lightspeed POS but unsure which e-commerce solution to choose
Lacked a digital payment system, relying on phone payments
Our Solution
We developed a comprehensive e-commerce solution tailored to Squire John's unique needs:
Shopify Implementation
Built Squire John's website on Shopify, enabling easy inventory management and order processing.
POS Integration
Seamlessly integrated with their Lightspeed POS and warehouse inventory system.
Intuitive Categorization
Worked closely with category managers to create user-friendly product categories for easy navigation.
Modern Design
Designed a clean, modern website that reflects Squire John's brand and enhances user experience.
Mobile Optimization
Ensured the website is fully responsive and optimized for mobile devices.
Inventory Sync
Set up real-time inventory synchronization between online and in-store systems.
The Transformation
See how we transformed Squire John's online presence from a basic website to a powerful ecommerce platform.
Previous Website
- ✕Basic catalog without checkout capabilities
- ✕Limited mobile responsiveness
- ✕Manual order processing by phone
- ✕No integration with POS system
New Shopify Platform
- ✓Fully integrated ecommerce with seamless checkout
- ✓Responsive design optimized for all devices
- ✓Automated order processing and fulfillment
- ✓Complete Lightspeed POS integration
Key Improvements
450%
Increase in Online Sales
Through improved UX and seamless checkout process
65%
More Mobile Visitors
Thanks to responsive design and mobile optimization
85%
Reduction in Manual Processing
With automated order and inventory management
Impressive Results
450%
Increase in Online Sales
98%
Customer Satisfaction
30%
Increase in Average Order Value
Shane Kilfoyle
Owner, Squire John's
"The new Shopify website has transformed our business. We've seen a remarkable increase in online sales, and our customers find it much easier to navigate our extensive product range. The integration with our existing systems has streamlined our operations significantly. ShopSpring's expertise in both e-commerce development and winter sports retail has been invaluable."